One of the biggest challenges that several online businesses face is the process of selecting among hundreds of search engine service providers. In most of the cases businessmen search for local internet marketing agencies, whereas big firms search and hire international agencies. Usually these internet marketing firms operate in the same way irrespective of the demographic location, on page or off page optimization, link building and content creation.
The basic difference lies in the approach and the tools used by the internet marketing firms. As new approaches and algorithm seo agentur changes come and go, it becomes vital to hire an SEO firm. They know how to cope up with these changes by coming up with new strategies to meet with the recent Hummingbird update.
Nowadays, the aim of the firm is to create an SEO friendly website development strategy after the Hummingbird update. The website must be such that it can be shared among people. Thus the more your website becomes popular online, the more your ranking begins to go higher than ever before.
So, what are the things you need to keep in mind before hiring an SEO agency?
An Experienced SEO firm
A firm that has years of experience in the industry is a trusted place. The company that you choose must be well-established and their strategies and approaches must be adaptable so as to cater to the client’s requirements. Stay away from those agencies that conduct fly-by-night operations. They are those agencies who just read the latest Google statements and articles so as to impress you with their fake knowledge.
One way to gauge if do they deliver what they promise is- by probing them with questions related to the recent updates and formidable figures in the industry. Ask them about Rand Fishkin, Matt Cuts and Danny Sullivan. If they have heard about these personalities, then it means they are aware about the industry.
Lessons an SEO agency can offer
An experienced SEO company will provide you with a detailed competitor analysis report and market insights. Choose an agency that you think provided the most pertinent information about the present competition scenario in the industry. The agency may be adept enough to address the latest developments in the Google’s algorithm, so that you can discuss about the potential problems and its solutions. Ask such questions that can judge the company’s expertise in organic search optimization like- how did they cope up when Panda and Penguin were updated? And, now with the latest Hummingbird update you must ask how the company plans to make the necessary arrangements.
You must be aware that SEO is not just about high rankings. Several websites try to rank by using different keywords, so that they are placed on top of the search results. However, just high rankings do not promise great traffic. Instead, you need to rely on web analytics and study the data carefully to see what went wrong. Internet marketers use keyword research to differentiate between those keywords that have the highest number of search queries by your target customers.
At last, before hiring an SEO agency, ensure that the company is well established and have a good reputation and are globally competitive. This will ensure that your website gets positive results and you have invested your time and money in a company that brings significant contributions to your businesses, rather than wasting your time and money with an incompetent company.
A Few Questions That You Should Ask Any SEO Agency
Is SEO hard? It purely depends on the size of your site and exactly what you want to achieve. However, even if you know SEO, and you know how it works and what to do, you may still decide than an SEO Agency is the right choice for you because in your busy lifestyle you don’t have the necessary time required to do everything that is in the best interest of your business and your website in order to achieve the rankings that you need to see. This article will address a few of the main points that should cover with an SEO Agency prior to hiring their services – any SEO Agency should be able to answer these questions and if they can’t then they really aren’t worth the money.
What a SEO Agency
The first thing you need to ask is for demonstrable results that they have achieved for previous clients. The best way to get a mark on what a SEO Agency can do is by getting them to prove exactly what they have done for their other clients – if they can’t provide this information then you really should look somewhere else. As a small business owner, you are also obviously concerned about how you are likely to be charged – in many instances small business owners find that they are better off hiring the services of an experienced freelancer. While this can be somewhat riskier than hiring an seo Agency, it can also save you that extra bit of money that you can inevitably plough into other marketing channels. In this respect you need to ask the freelancer, or the SEO Agency, exactly what they will be charging you for. Some Agencies have been known to charge well in excess of two hundred pounds for a single article submission – needless to say, this is unreasonable.
The final thing you should do before hiring anyone is get a better grasp on their knowledge. There are in the region of 200 ranking factors Google looks to when evaluating a website. Of these ranking factors only a handful are important and any good SEO Agency or freelancer should be able to tell you what they will be doing to tailor your campaign around these factors. Some of the main rankings factors include Meta optimisation, content development, internal linking and needless to say, link building and anchor text optimisation.