Why use a wordpress agency?

Posted on October 6, 2022

For beginners, WordPress is an easy way to develop a website. You can create a website on WordPress even with a small budget. Moreover, many entrepreneurs choose this path. However, even with such ease, creating a WordPress site requires knowledge and experience to achieve the best result. With this guide, you will learn why you should use a WordPress agency(STARLink Global) to create your website.

Write specification

It is important to have accurate specifications before building a website, even if you want to build your website yourself. The role of the specification is to see your wants and needs more clearly. Essentially, specifications are the thread that connects your project.

Why in this case contact a web agency? The latter will provide you with his experience to draw up these specifications. In addition, the agency will advise you on the relevance and appropriateness of the components of your site.

The agency will advise you on the choice of web hosting, depending on the planned volume of web pages, expected traffic to the site, as well as on the choice of a domain name;
The agency also has knowledge of basic tools such as plugins or themes to power aspects or features of your site;
The agency is aware of user experience and user interface best practices. The agency will help you develop an ergonomic and intuitive website that is ideal for the visitor.

To develop a custom theme

There are free or premium WordPress themes. These are ready-made solutions for web design. In addition, it is the basis of your site. Once you have a theme, all you have to do is paste in your site’s content. Despite this, templates have limitations such as heavy code, lack of flexibility, etc.

In this case, the agency will create an individual theme for you. Here are the benefits of this practice:

First, the code will fit your needs without overwhelming your site. The latter will allow you to optimize the loading time of each web page. This is very important in driving traffic to your page;
The back office design will be optimized to guarantee better accessibility. As a result, you will be able to independently change texts, photos, add articles, etc.
Your website will be personalized and adapted to the needs of your goals thanks to its final architecture;
In addition, the design of your site will be unique. While free or premium themes are customizable, they can be found on several different sites. If you use a custom WordPress template, your website will be unique based on your visual identity.

Using a web agency is beneficial, especially for a commercial company that wants to play on its brand image.

Why Use WordPress?

However, podcasting requires more than just recording and uploading an audio or video podcast to your site.

You also have to decide which platform is best for your podcast . The dedicated website for your podcast needs to be able to process all of this data, store your podcast media online, and play it for your audience.

You might be wondering if WordPress would be the right content management system for your podcast digital marketing strategy.

This will really depend on your goals for the site and the specific features you are looking for to achieve those goals.

However, today more than a quarter of websites or 35.2 percent are powered by WordPress.

This equates to 24.8 million live WordPress sites. And that says a lot when it comes to the popularity of WordPress among website developers and business organizations.

The beauty of using WordPress is that you can extend its functionality to suit the needs of the website.

Pair that with a community of developers who never run out of innovative plugins that allow WordPress to do everything you can imagine.

Here are a few ways WordPress can benefit your digital marketing efforts:

Website Portal

Website portals, if done right, can provide a very interesting experience for their visitors. WordPress has many plugins to help you manage your membership needs.

With it, you can effectively manage your membership, sell products, plan events, provide payment options, and more.

Marketing content

Undoubtedly, content marketing is one of the most effective tools used in a digital marketing strategy. Companies and individuals use content marketing to reach their audience.

Hiring a digital marketing agency to create quality content that an audience can use, post it on a website, and promote it through email, social media, and paid advertising that can help you achieve your digital marketing goals.

Similarly, using targeted keywords and key phrases in your content is vital to help search engines find your content and present it to your target audience.

If many users find your content useful, interesting, and informative, it will be easy to get backlinks, mentions, and shares on social media.

All of these features can be implemented using WordPress.

SEO

As mentioned, a digital presence is vital to achieving your digital marketing goals. And WordPress can help improve your regular SEO or search engine optimization.

WordPress offers many plugins and themes specifically designed to improve your on-page SEO.

Many of these plugins allow you to see how your meta description and title tag will appear on a search results or SERPs page.

Moreover, WordPress makes it easy to create internal links as well as customize the URL.

And with WordPress’ structure and link structure, search engines can easily find, index, and rank your web pages.

User experience

Perhaps WordPress provides the best user experience for both the website owner and users. WordPress is very easy to use and its interface is very intuitive.

Adding and formatting pages, posts, or images from the backend is effortless.

There are plugins you can add to make your website easier to use and access from a mobile device.

There are also thousands of themes that adapt to mobile devices, so the user experience does not degrade when moving from PC to mobile.

WordPress vs other CMS

Besides ease of use, SEO integration, and customizability, there are other benefits of using WordPress over other content management systems.

Flexible

WordPress offers an extensive library of plugins and themes to add functionality to your site.

What’s more, you can ask the developer to create and add a custom plugin that works perfectly with your WordPress site.

It simply means that you will always have a choice when it comes to customizing your website built with WordPress.

Accessible

WordPress, being an open source platform, does not require a license to use. In contrast, other platforms may require a monthly or annual subscription fee.

Being a popular platform, you will never run out of WordPress developer Manchester who can offer to build your site at competitive prices.