Text-based marketing is quickly becoming the most effective form of marketing for reaching your target demographic. This is because texting is the preferred method of communication for most people these days and implies a level of trust that can be leveraged into generating leads and making sales. If you’re eager to make the most of SMS text marketing, read on and learn why it is essential for growing your business in today’s digital age.
1. Reaching a Larger Audience
Everyone is into texting. While it is popular among younger people, it is still prevalent among other generations since it is so convenient and smartphones are so prevalent. It’s easy to communicate with a quick emoji or “lol” than it is to answer the phone and have a conversation. The key is to use this popularity to your advantage and reach a larger audience than you could with traditional marketing methods.
Another thing to consider is that the sheer volume of people you can reach with SMS text promotion helps compensate for other issues that might arise. For example, getting your marketing message correct on your first try is unlikely, even under the best circumstances. However, since text-based marketing reaches so many people, you can get many total conversions through sheer volume alone. This keeps the revenue flowing so that you have time to tweak your message, optimize your sales funnel, and improve your conversion percentage.
2. Easy Optimization
Text-based marketing is very simple. In fact, it may be the simplest form of marketing outside of actually handing someone your business card. Changing your campaign and tweaking everything until you find a winning combination is also easy.
Unlike other forms of marketing, such as running ads, you aren’t spending a lot of money while you’re in the testing phases of your camping. This, combined with the huge reach that SMS marketing has, allows you to continually perfect your strategy as you encourage people to move further down your sales funnel. The ease of making these changes also means you’ll reach your conversion goals faster as well.
3. Lead Qualifying and Segmentation
When you consider how easy it is to make adjustments to your SMS campaigns on the fly, you also begin to understand just how easy it is to use this marketing method to qualify leads and segment your audience.
You can look at the data to see which of your subs engage with your messages the most. This will give you a good idea of who to target with more aggressive sales messages because you know they’ll be more likely to engage with those messages than to unsubscribe from your list.
Likewise, you’ll also have an easier time segmenting your list to send more personalized messages to the right people. This promotes engagement, loyalty, and trust. It also helps to ensure that more of your messages actually get read. For example, if you’re going to use SMS marketing to reach a large volume of people, then there comes a time when it is only logical to use segmentation to refine your marketing message based on the people it is being sent to.
Marketing can be expensive, depending on how you choose to do it. The more cost-effective your marketing is, the greater your profit. Simple as that. This is another reason SMS marketing is a gold mine for people who use it correctly. Since you’re spending less than you might on email marketing, cold calling, or even direct mail, if you’re still using that, you’ll find it easier to run profitable campaigns using SMS.
Growing Your Business with SMS
SMS text marking has too many benefits to ignore. Not only is it getting more popular among businesses, but it is also becoming more accepted among consumers. While receiving marketing texts was unheard of a decade ago, people are now comfortable with them. This allows you to leverage this trust and acceptance into profitable SMS campaigns to help you grow your business.