Startups often overlook creating a business model; when initially conceptualising their idea, but this can be a crucial mistake. Everyone from first-time founders to experienced veterans at the helm should prioritise developing a business model to identify how they create and deliver value to customers, employees and stakeholders.
According to a survey conducted in 2017, startups that worked on an effective business model early on saw their organisational success ratio double over the long term while also seeing a 7% higher likelihood of growth than those who did not focus on their business model early on. But what exactly is a business model, and how can you create an effective one? Let’s first look at an example to understand why a Business Model for a Startup is essential.
Why Business Model for a Startup?
Let us understand the concept by taking an example. Let’s say there is a startup called HomeKeys with a revolutionary smart home security system developed in response to the rising crime rates and challenges in employing a security team in apartment complexes.
One way is to rush to the market with the offering targeting urban residential areas, and the other is to hold one’s horses take a deep breath and develop a business plan.
Identify opportunities beyond the low-hanging fruit, the need to build business agility should the product not resound as well as anticipated with the end-customers, identify opportunities beyond the first run.
In short, it requires understanding the target market, potential churn rates, customer acquisition costs, and unit economics, in other words, a Business Model, for a successful launch.
A business model would consider the following factors –
- Market research to identify the specific segments of the market that are most likely to be interested in their product, such as homeowners with young children or those living in high-crime areas.
- Evaluate the potential churn rates and customer acquisition costs and design a freemium model that offsets initial losses with a higher-margin recurring revenue stream.
- Create an intuitive user interface and robust customer support to improve customer retention and generate positive word-of-mouth.
- Explore & identify possible new opportunities for the product
Careful consideration of these factors while developing a well-researched and thought-out business model and strategy will help HomeKeys’ launch success.
Now that we have established why start-ups must create a business model, Click Here to learn what a business model is, the components of a business model, and what are steps taken to create one.
