E-commerce is a new way of exchanging goods and services. It replaces the old-fashioned and traditional way of brick-and-mortar shops. These are wholesale and retail businesses that sell products to end users.
Many businesses are still physical and prefer direct buying and selling of products to customers. It is a simple and traditional way of hand-to-hand exchanging material and financial transactions between a vendor and a customer. They can see and touch each other directly. There is no doubt or chance of fraud or deceit in this way of business.
However the trend is also changing and merchants are shifting their trade from physical to digital. These physical and brick n mortar merchants have established their reputation for years by providing quality products and services to clients. They have solid recognition among customers who know and recognize their local brands by their names.
Local traders think it is difficult and risky to convert all their businesses to e-commerce. They have no idea of this technology and are completely unfamiliar with it. It is a new thing for them to accept the change and learn new things to upgrade themselves. They have to build a new website and set up a new eCommerce store to rearrange product items on the front display to attract people.
Merchants have to give a similar look to their eCommerce store, like in their original physical store, to arrange items on the shelves. They also have to keep a balance and run both businesses parallel to each other to prevent loss. Businesses must continue the physical store operation and build a new eCommerce store website to boost sales and revenues. For a new e-store website, marketing is necessary. It is because nobody knows this website in the world. To promote this website, SEO is an ideal way for businesses. Vendors must look for the Best E-Commerce SEO Services San Diego for their online store setup.
Here are six ways to take advantage of the eCommerce SEO for businesses:
Begin With a Website Domain
Finding the right domain name for an eCommerce website is a hard nut to crack. Businesses want to keep the similar name of their website as their physical brand stores. It is a tiring and exhausting process to find a matching domain name for your eCommerce store website. You must pay for a one-year subscription to have no worries for a year.
Your domain name should be short. It must be easy to read and understand by others. Short domain names are good for SEO and rank well in search. The domain name should end with a dot com extension to serve a commercial purpose for a business. If your business already has a website. You can easily customize your website for eCommerce.
Robust & Reliable Hosting
Once you buy a website domain the next thing your business needs is powerful hosting. It is a free space you need for your domain to keep your files and data safe and secure. The protection of your data is the first and foremost priority of your business.
You need website domain hosting to speed up your local ISP internet connectivity and make it run faster. Businesses can look for various hosting plans and packages. They must choose a domain hosting package that suits their website and fits their needs and requirements.
Customize Your Website
Technical Custom SEO Audit
SEO audit is an initial step for preparing the report for your eCommerce store website. You can do it manually or use automated tools like Ahref and SEM Rush. These are credible sources for doing a complete website analysis of your eCommerce store. For a manual audit, you must observe the website thoroughly and note the missing elements in it. They can be product images and Alt IMG tags, URL optimization, meta title, description, and heading. You must add payment modules and social icons with a contact us page form. The domain age and page loading speed are also added factors for a technical SEO audit.
Perform a Comprehensive Keyword Research
Keyword research is all about brainstorming. It requires you to think and brainstorm all the possible keyword combinations for your eCommerce store website. Ecommerce keyword research is a bit different from the ordinary website. You need to focus on the standard method and technique of finding the right keywords for your website. Keywords must be of high volume and low or medium competition. The high competition keywords are very difficult to optimize and take a lot of time to rank on the search. Many websites are already optimizing the same keywords for their stores. It would be difficult or nearly impossible for your new website to rank higher on these keywords.
Optimize a Product Page
Optimizing an eCommerce store website product page is the most attentive and careful thing you should do for your business. You must have to make sure that every single product should be optimized and display its ranking on Google search. At first it seems a bit challenging to organize and optimize the product pages of a website.
You need to arrange your products in order and categorize them accordingly. It makes it easier for users to find a product and shop it in a cart. The process must be the same as in the physical store. There must be no difference at all. You should eliminate the redundancy of products by keeping the original product URL. You can do this by using a canonical tag. It indicates the preferred URL of your product and ignores the duplicate copy.
Cross Browser Compatibility Platform
Businesses must build their eCommerce store website for easy accessibility on all possible devices. They must make their website cross-browser compatible to be available and reachable to a mass audience. Your website should run on multiple devices such as smartphones and tablets. To adjust all screen sizes and resolutions. Creating a mobile app is another solution for inviting visitors to your eCommerce store and increasing your tremendous traffic and leads.
Enhance the User Experience
Shopping is a crucial purpose for visitors to reach your website. You must improve their overall eCommerce shopping experience. Make your website load faster and enhance your visitors’ UX and UI experience with a smooth and seamless flow of navigation. They must have an easy flow of purchasing journey with a simple checkout and payment process. These factors leave a lasting impression on the users and compel them to visit your store all over again.
Hence, in a nutshell, these above-mentioned are ideal and remarkable eCommerce search engine optimization techniques to implement for better ranking and traffic. These are proven strategies for new eCommerce stores to stabilize their setup and manage their business operations. They have to get started right from scratch and sell their products to the audience.