The latest research study “Virtual Reality Content Creation Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027” by IMARC Group, finds that The global virtual reality content creation market size reached US$ 1.92 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 39.94 Billion by 2027, exhibiting a growth rate (CAGR) of 61.60% during 2022-2027.
Virtual reality (VR) content creation represents computer-based applications that enable creators to design and conceptualize several stimulated assets or cinematic views to provide an immersive user experience. It usually involves the development of pre-production activities, shoot, sketches, production, and post-production as standard phases. To create virtual content during these stages, enterprises use numerous approaches, advanced software, tools, cameras, etc. Presently, VR content creation is produced via two practices, including computer generation, in which every aspect across the globe is designed, synthesized, and integrated through code. In line with this, it assists in introducing collaborations, enhancing customer engagement, performing campaigns, allowing content marketing, etc. Consequently, virtual reality content creation is extensively utilized by industries for engineering, marketing, and designing content for training or promotional purposes.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Virtual Reality Content Creation Market Trends and Drivers:
The expanding media and entertainment sector and the escalating demand for 360-degree and other innovative marketing approaches to offer exquisite user experience are primarily driving the virtual reality content creation market. Additionally, the inflating need for effective head-mounted display (HMD) systems, including augmented reality (AR) and VR, is further catalyzing the market growth. Besides this, the increasing adoption of immersive indoor gaming to enjoy the interactive three-dimensional (3D) environment, especially during the sudden outbreak of the COVID-19 pandemic, is acting as another significant growth-inducing factor. Moreover, the growing utilization of the telepresence concept by brands and marketers to provide computer-emulated reality experiences and create brand awareness is also positively influencing the global market. Apart from this, the introduction of visual display systems, such as smartphones and desktops, is projected to fuel the virtual reality content creation market in the coming years.
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Virtual Reality Content Creation Market Report Segmentation:
List of Major Key Players:
- 360 Labs
- Blippar Group Limited
- Dell Inc
- Koncept VR LLC
- Matterport Inc.
- Panedia Pty Ltd.
- Scapic Innovations Private Limited
- Subvrsive
- VIAR Inc and WeMakeVR.
The report has been segmented the market into following categories:
Breakup by Content Type:
- Videos
- 360 Degree Photos
- Games
Breakup by Component:
- Software
- Services
Breakup by End User:
- Real Estate
- Travel and Hospitality
- Media and Entertainment
- Healthcare
- Retail
- Gaming
- Automotive
- Others
By Geography:
- North America: (United States, Canada)
- Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America: (Brazil, Mexico, Others)
- Middle East and Africa
Key highlights of the report:
- Market Performance (2016-2021)
- Market Outlook (2022- 2027)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
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