“Every election is a sort of advance auction sale of stolen goods,” said H. L. Mencken, an American journalist, essayist, satirist, cultural critic, and scholar of American English.
As a result of the pandemic and as companies are pressured to go fully online, online fundraising has become very popular. While preparing for an online auction is still necessary, it is less demanding than a gala or in-person auction. DealDash provides a fundraising platform for events and has helped many nonprofits make the transition from in-person auctions to online auctions. We’ve put together a few tips from our experience with online auctions to help you get the most out of your fundraising efforts. DealDash Reviews is an online auction site that was released in 2009. The main headquarter of Deal Dash is situated in Greater Minneapolis-Saint Paul Area, Great Lakes, Midwestern US.
Delivery of goods:
It is recommended that you provide a variety of options and item prices when collecting items for auction, as the majority of silent auctioneers are not big spenders. This will encourage greater participation from all guests. Finding products and bundles that appeal to foodies, sports fans, music fans, and adventurers is a great way to increase engagement from a wide variety of people in your audience. To give you and your team enough time to complete this information, start the shipping process early.
Make a wish list of potential items that you think your donors would be interested in if you were hosting an online auction. Submit this list to your donor database after listing the desired items to encourage them to donate to your event.
Determine the appropriate incremental bid and opening bid:
To maximize sales, you need to properly price your silent auction items. However, it can be a very difficult task. The success of your silent auction depends directly on the prices you set for your auction items. If the price is too high, you will be reluctant to bid. If it’s too low, you risk not meeting your fundraising goal for the auction.
Determining an accurate Fair Market Value (FMV) for each item is critical to determining your silent auction price. Regardless of the item, if it is auctioned and bids are expected, it will have FMV. Any amount above FMV paid when bidding on an item in a charity auction is tax deductible, underscoring the importance of an item’s FMV.
Use premium photos:
Bidders in your auction will most likely view your items on their smartphones, laptops, tablets, and other electronic devices. Make sure any images you add are crisp, clear, and true representations of the items you’re selling. To make each item more interesting and to get bidders interested in your item, it’s best to include more than one image per item. Adding a company logo on a white background is easy and makes items instantly recognizable. If you’re selling autographed memorabilia, take close-up photos of the entire item with the signature. Avoid photo collages as smaller phone screens reduce the impact.
Promote your event:
Now that you’re running an online auction, it’s important to effectively inform your donors and supporters about your upcoming event via email and social media. Online auctions make it easy for anyone to attend your event from anywhere in the world. Make sure the link to your online auction is clear and your backers share it with their friends and family. This increases the number of people who know about your auction and encourages participation.
