Digital Marketing

Shopify SEO Trends Experts Want Small Businesses to Know in 2022

Shopify SEO

If you’re running a small business, you know that competition is always fierce. No matter what industry you’re in, there are always other businesses vying for the attention of your potential customers.

To stay ahead of the competition, you need to make sure your website is optimized for search engines. This process, known as search engine optimization (SEO), is essential for driving organic traffic to your site.

As the world of SEO changes, so do the strategies small businesses need to stay ahead of the curve. Here are the top Shopify SEO trends experts want small businesses to know in 2022.

Local SEO: One of the most important Shopify SEO trends for 2022 is local SEO. With more and more people searching for products and services online, it’s more important than ever to make sure your website is optimized for local search.

There are a few things you can do to optimize your website for local search, including:

  • Add your business to Google My Business: This is a free listing that allows you to control how your business appears in Google search results.
  • Add your business to directories: There are a number of online directories that allow you to list your business. This can help you improve your local SEO.
  • Optimize your website for local keywords: Make sure your website includes relevant local keywords so it appears in local search results.

Use Authentic Backlinks: Another important SEO trend that the best Shopify SEO Agency follows is the use of authentic backlinks. Backlinks are links from other websites to your website. They’re important for two reasons:

  • They help improve your website’s SEO: Google uses backlinks as a ranking factor, so the more backlinks you have, the higher your website will appear in search results.
  • They help drive traffic to your website: If someone clicks on a backlink to your website, they’ll be taken to your website. This can help increase your website’s traffic.

To get backlinks, you can reach out to other website owners and ask them to link to your website. You can also guest blog on other websites or create helpful resources that other website owners will want to link to.

Add Video Content: Video is a great way to engage your audience and it’s also a great way to improve your website’s SEO. There are a few things a Shopify website design agency can do to optimize your videos for SEO:

  • Add keyword-rich titles and descriptions: This will help your videos appear in search results.
  • Use transcripts: Transcripts of your videos are great for people who prefer to read rather than watch videos. They’re also great for people who are deaf or hard of hearing. Adding transcripts can also help your videos appear in search results.
  • Optimize your videos for mobile: More and more people are watching videos on their mobile devices. Make sure your videos are optimized for mobile so they can be easily viewed on a small screen.

Consider Core Vitals: Core vitals are a set of metrics that measure the health of your website. They include things like your website’s loading speed and mobile friendliness.

Google has said that they will be using core vitals as a ranking factor in 2022. This means that if your website has good core vitals, it will appear higher in search results. There are a few things you can do to improve your website’s core vitals, including:

  • Improve your website’s loading speed: Make sure your website loads quickly so people don’t get frustrated and leave.
  • Improve your website’s mobile friendliness: Make sure your website is easy to use on a mobile device.
  • Improve your website’s interactivity: Make sure your website is easy to use and navigate.

Use Title and Meta Descriptions: Another important Shopify SEO trend for 2022 is the use of title tags and meta descriptions. Title tags and meta descriptions are the text that appears in search results. Your title tag should be 50-60 characters long and should include your target keyword. Your meta description should be 150-160 characters long and should also include your target keyword.

Optimize images: Images are an important part of any website, but they can also help improve your website’s SEO. There are a few things Shopify SEO experts can do to optimize your images for SEO:

  • Add keyword-rich alt text: This is the text that appears when someone mouses over an image. Adding keyword-rich alt text can help your images appear in search results.
  • Resize your images: Large images can slow down your website. Make sure your images are the right size so your website loads quickly.
  • Compress your images: Compressing your images can also help your website load quickly.

The Bottom Line

If you want to stay ahead of the curve and ensure that your Shopify store is ranking high in 2022, then these are the trends you need to be aware of. Work with a Shopify eCommerce SEO expert to ensure that your store is optimized for all of these trends and you’ll be sure to see success.

Most Popular

To Top