Perhaps someone has told you to make more interesting videos to connect with your viewers. To make a video ‘engaging,’ though, just what does it entail? It appears to be simpler stated than done.
Adding animation to your films is one of the certain ways to improve them by making them funnier, more engaging, or better in general. And what could be better on your video than an animated emoji?
Why do animated emojis have such influence?
Animated Emojis have grown to be a potent marketing tool since their creation in 1980. Marketers use them in emails, blog posts, support tickets, and even social media, where the tone is more casual and laid back.
We adore animated emojis so much because of a variety of factors. And here are a few more justifications for why your video production approach should include animated emojis.
- Animated Emojis do a wonderful job at expressing emotions.
The majority of us undoubtedly utilize bespoke emojis daily. Have you noticed that all messaging apps (including Instagram) now provide the ability to give recipients an animated emoji? It has to do with the fact that animated emojis are excellent at expressing our thoughts and giving any interaction an emotive touch.
- Emojis that are animated draw attention.
People will pay attention if you provide them with a static image. They will be drawn to a static image with an animated emoji added, and they will want to see more.
Imagine combining animated emojis with video. When used together, these two potent mediums add a sense of surprise and excitement. It’s as if we’re constantly curious to see what the video producer will do next.
- Animated emojis give your movie a new dimension.
Animated emojis help you better communicate your ideas in videos by adding a ‘layer’ of understanding. Consider it to be a somewhat enhanced reality.
- Videos with animated emojis are more entertaining to watch.
We enjoy being amused. Maybe that’s the main reason we enjoy watching videos so much. Even the most mundane video clip may be made into an entertaining viewing experience by using a tailored emoji.
8 Effective methods for using animated emojis
You could now agree that animated emojis are everywhere and that marketers and media creators shouldn’t ignore them. How to utilise animated emojis on videos correctly and efficiently is a completely different issue. You don’t want to go overboard or add animated emojis to videos in entirely unsuitable places, just like you wouldn’t want to with anything else.
Here are 8 techniques for adding animated emojis to your films without coming out as childish or obnoxious.
- Draw a viewer’s focus on a certain aspect
Emojis that are animated are utilized for more than just adding humor and emotion to videos. Additionally, they are useful for drawing attention and directing it in the proper directions.
This is very helpful when making an explanation or product demo video. Use various arrow and circle kinds to indicate to consumers what you want them to pay attention to in this way.
Use exciting emojis in your support videos to make them more comprehensible and palatable. You may precisely illustrate what you want your audience to perceive by using arrows, points, and circles. Your instructional or product demo will be as clear as possible if you combine it with a voiceover.
- Information organization
Consider making a video based on one of your most recent blog posts. In your video, you outline all the key concepts to entice visitors to read more of your site. And the final product of your video seems somewhat like this.
- Sprinkle some emotion into the text.
As we’ve already discussed, animated emojis are an effective tool that makes it simple to give your films a personal touch. Use an Emoji in your films instead of a letter or word, and you’ll notice right away how the tone of your video changes.
You may count on the effectiveness of allegories and metaphors in this regard. For instance, look at how I replaced the word ‘love’ with a heart in this video. The entire video also seems more enjoyable.
Even try replacing word fragments with an animated Emoji. The letter O is arguably the simplest since there are so many things you can use in its place, from the sun to doughnuts.
- Promote the creation of user-generated content by others by sharing it.
If others see it and realize it was made by a fan and not you, user-generated material may be a potent addition to your content mix.
You may include UGC in your tales and then tag the creator with Mention Stickers so they receive recognition and a public thank you. This will demonstrate your appreciation for your fans and inspire other people to post stuff as well.
Even better, you may use your company’s hashtag to encourage your audience to view further user-generated content or submit their own.
- Make the text more interesting.
It might not be that engaging to read when you are only presenting a text message in your movie. Humans are more drawn to images of people and other things than mere words. In fact, according to our study on social video advertising, 67% of the most effective ones had humans.
If you must include a lot of text in your video, add animated Emojis and videos to make it more fun. In this way, you may also put some of the concepts the text describes into your own words.
- Adapt stock videos
You don’t always have your footage on hand when making a video for social media, a blog post, or any other reason. Since there are so many free stock videos available online, it is practical to use stock footage in this situation.
Free stock video does come with one significant drawback, though: how can you alter it and make it genuinely ‘yours’? The last thing you want is for several individuals to be using the same video online. Given that everyone has access to the same stock library, this is something that may happen simply.
By using animated emojis, you may personalize the film and give it your own, unique touch. Even better, you can design your animated emojis.
- Increase the appeal of your video.
Similar emojis and Emojis are often used by people all around the world to express themselves. Emoji use has been commonplace since the launch of apps like Instagram and Snapchat.
Emojis may help your films stand out from the crowd and make their message more relatable to viewers of all ages and cultural backgrounds.
- Use date stickers to promote events or for flashbacks.
This is a fantastic method to use when you wish to communicate information about events that transpired in the past. It creates context and is especially effective when telling tales about historic occasions like anniversaries, conferences, or landmarks.
The Date Sticker will automatically show in the editor when you choose an old Instagram Story from your archive, making it simple to remember and share these memories.
When you’re counting down to a certain event, like a sale or a pop-up store, Date Stickers are also a great tool. The date sticker can be affixed to a sneak peek image or behind-the-scenes film to inform people how much time is remaining until the main event.
Bottom Line:
More than just a humorous addition that adds happy faces to your Stories, animated emojis have been further used. The ability to produce social proof, engagement, reach, brand recognition, traffic to your profile, and even your website through them may play a crucial part in marketing.
The best part is that you may creatively mix them in a variety of ways.
Emojis are an important component of your marketing toolset, and with a little forethought, you can use them to maximize the impact of each article you post.
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