The cosmetic industry is growing at a very fast pace. It has been growing and bringing new products to the market. Cosmetic products vary greatly in texture, nature, quality, viscosity, etc., so relying on one packaging design is impossible.
Packaging is the deciding factor in the success of cosmetic businesses. Good packaging means more security to the item, eventually impacting consumer behaviour by satisfying their needs and building their trust in the brand.
Innovative Ideas for Cosmetic Packaging
For the cosmetic industry to sustain its growth and success, it is extremely significant to innovate packaging and incorporate new ideas to make packaging secure, easy to use and fascinating. Following are some amazing ideas that can help the cosmetic industry a lot.
Spray Bottles
Many cosmetic products are liquid and come in various plastic bottles. Normally, the bottles look ordinary with a cap on them. But spray bottle is a new approach in cosmetic bottle packaging. These bottles are made of plastic, glass or acrylic and contain lids with spray jets. Customers can easily apply the product by pressing the lid down. This idea is advantageous in saving the product from wastage because only a small quantity of product comes out in one puff and evenly spreads.
Spray bottles are mostly used to pack highly liquid items such as makeup fixers, removers, toners, rose water etc.
Palettes with Compartments
Cosmetic items are not always liquid but come in solid or semi-liquid forms. Makeup palettes are the packaging idea for solid products such as eye shadows, blush-on, face powder, bronzers, highlighters, etc. These palettes are mostly plastic, cardboard, kraft, or acrylic. They contain different compartments with steel bases to hold various colours inside one palette. The palettes are covered with tight lids to minimize friction and maximize items’ safety.
Cylindrical Shaped Tubes with Applier
If you are a makeup user, you must have heard the word lip gloss, mascara, eyeliner, etc. These are all basic makeup items; without them, the makeup is incomplete. These items come in elongated tubes made up of plastic mostly. The lids of the tubes contain a stick attached to them. The stick is the brush that makes the application of the product on the skin easy. This improves the safety and ease of use of the cosmetic item.
Cosmetic Bottles with Pressing Lids
This type of cosmetic bottle is another amazing packaging idea. These bottles contain lids that have a pump attached to them. The pump is pressed down to get the product out of the bottle. They also have a splendid locking system. Once the product is taken out, spin the pump to lock it so it cannot be pressed. These cosmetic bottles store viscous liquid items such as foundation, serums, shampoos, conditioners, etc.
Luxury Packaging Design
Cosmetic packaging is not only about the container’s design, shape and size. But how the containers look and what value they add to the product also counts. Some cosmetic companies are expensive, and they survive on selling products at premium prices. Along with making their product high-end, they also need to make their packaging elite. Many different ideas are used to make the packaging look supreme and luxurious.
· Use high-quality materials for your packaging, such as glass, good-quality cardboard, etc.
· Make your packaging waterproof so that the quality and appearance remain the same even if the product finishes.
· Add unique features to your packaging to make it easy for customers, such as an easy and strong locking system.
· Design and style your packaging distinctively.
Eye-Catching Patterns on Packaging
Direct packaging of the products requires a lot more than just good quality. It has to be eye-catching because many people buy the product for how they appear. Their main purpose is to add eliteness to their dressing tables. Choosing the right pattern for your items’ packaging can change the whole game and improve sales. You must be extremely careful about choosing the right pattern for the right product. Otherwise, you may end up reducing the value of the item.
There are many different types of patterns that you can use for different items,
· Floral pattern for feminine items such as women’s perfumes, eye shadows, scented lotions, or lip glosses.
· Abstract patterns for men’s items because men are more attracted to soft and earthly patterns.
· Green and leafy patterns for all those products that are organic so that they reflect the purity and natural aspect.
Different Colour Schemes for Different Cosmetic Items
The Colour scheme of the packaging should also be considered carefully when choosing the right packaging for cosmetic items. For instance, light, nude, or pinkish-toned colours are mostly useful for women’s items because females tend to attract them more. On the other hand, males are more drawn towards the dark colour themes of completely nude, so they choose black, greyish, royal blue, white, and all such colours for their products.
