Sales are at the heart of the company’s operations, crucial in managing customer relations, gaining insight into the quality of the products and services, and maximizing revenues. Modern Day salespeople find customers more accessible due to technology adoption such as automation, big data, and customer relationship management. Despite the increased accessibility and various outreach tools on account of these advancements, sales teams have been reporting a declining conversion; they claim closures are increasingly growing harder. Having an effective breakthrough sales strategy can generate new sales and increase customer retention.
For instance, a survey conducted by Salesforce showed that 85% of business prospects were dissatisfied with their sales experience, while 42% of the salespeople who reached out to these prospects admitted not having enough information before making a call. Leaving sales teams in the dark can lead to off-brand messaging, quality control issues, and distrust between marketing and sales. So how can companies effectively empower their sales teams to target prospective clients? The key to maximizing sales conversions and reducing the sales cycle can be to create an effective breakthrough sales strategy plan.
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