Supreme isn’t a woman’s collection, but it does have a variety of brands, ranging from Stussy to Kith are tapping into the market of women’s streetwear that is evolving.
After releasing their fall 2021 collection, Supreme and JUNYA WATANABE Comme des Garcons MAN and Supreme have teamed up to create the Box Logo Hoodie release. Based upon Supreme’s New York skate imprint’s signature street style The special collaboration item highlights Junya’s original design and construction perspective and features an unorthodox material mix.
The hybrid style is defined by a hybrid pattern this release comes with the Supreme classic grey Box Logo Hooded Sweatshirt base and sleeves for varsity jackets. The sleeves that contrast are constructed from premium off-white leather, with ribbed cuffs in two different colors. Further details are provided as side zip hems that are attached to the body of the sweatshirt with pull tabs that add a little functionality and also the ability to alter the shape of the garment.
Priced at Y=84700 JPY inclusive of tax (approximately $745USD) The Supreme x JUNYA WATANABE COMME des GARCONS Box Logo Hoodie by MAN Box The Logo Hoodie will be on sale November 13 only at selected COMME des GARCONS stores across Japan.
Original red Supreme Hoodie crew (from to the left) Quim Cardona, Chappy, Keenan Milton, Gino Iannucci Harold Hunter, Keith Hufnagel as well as Jon Buscemi in 1996. Sue Kwon
“The influences were the customers who were in the shops, the skaters,” Jebbia says. “They would dress cool but they didn’t have skate attire. It could be Polo and it would be a Gucci belt, and it would be a Champion. We designed what we loved. It was a gradual process. From a few t-shirts, some sweats and cargo pants, and a backpack. The influence was certainly the skaters of the youth who were in New York. Additionally, I was in Japan and observed their amazing fashion. Then, we headed to London. It was a mixture of all that. I’ve never thought of it as “This is what the skate industry has to do.’ “
Supreme’s hoodie is known for its box logo, a rectangular red and white design in the style of Barbara Kruger’s text and photo collages. The logo is displayed each season on T-shirts, caps, and hoodies. However, for a long time Supreme has also produced Oxford shirts, chinos selvage denim jackets, M-65 pockets tees and jackets and other pieces that appeal to a distinct downtown dwellers, including architects, artists and graphic designers, or anyone who would normally shop at A.P.C. and Agnes B. for quiet casual clothing that fits well and last for a long time. There have been lesser blog posts on Supreme’s flannel shirts , cashmere sweaters. However, each of these items are as essential to the brand’s image as the logo on the box itself.
I’ve always thought of the question, “Why do we need to make high-quality products?” Jebbia says about surpassing the expectations of a skate company. Supreme stores are famously flawless. T-shirts are folded with razor-sharp edges, neatly stacked and the clothes are placed just right on the shelves.
Jebbia’s mastery of retail is in large part due to his time in Parachute during the 80s. Parachute is now a defunct brand of modern fashion, favored by famous fashion icons of the time like Madonna, Michael Jackson, David Bowie, and Rip the infamous drug dealer in Bret Easton Ellis’s book, Less than Zero–once had branches with locations in Chicago, Los Angeles, Toronto as well as Bal Harbour, Florida. The store was situated on Wooster Street, just across from the former Comme des Garcons boutique, that opened in 1983. Jebbia came to the United States in the United States from Sussex, England, when it was his 19th birthday.
Six years after, in 1989, Jebbia opened the foundational streetwear shop Union in Spring Street, which led him to a conversation with Shawn Stussy. Within a short time, Jebbia was starting the first Stussy store in New York, also on Wooster Street. Union and Stussy, along with Triple 5 Soul and XLarge formed a new retail culture in SoHo and was built around the subculture of the city, not on designers. There was one thing left out: a skate shop. “I did not think about this at the moment,” Jebbia says. “But it was an instinct to know that something was required.”
The recipe for success — to build an image that lasts 25 years seems straightforward enough: Design an excellent product that will last for a long time, then sell it at affordable prices and then make customers desire to purchase it. However, executing this plan is much more challenging. In figuring out how to be successful, you must adhere to the strictest adherence to its very specific rules as well as logic Supreme may have, in a deliberate or non-deliberate way, altered the way in which it operates across the fashion industry.
“It’s an industry leader in fashion,” says Alastair McKimm, an avid fan who has been a stylist for Supreme and recently was appointed editor-in-chief for i-D magazine. “The reason it’s so popular and why its influence is due to the fact that it’s been around for a long time, slow growing, and being well-managed from the beginning.” According to him, Supreme is the leading brand with the new trend of consumption: “small collections, making things extremely limited, which makes things extremely exciting once you actually have the chance to get the items.”
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